Branding

Reimagining a Brand from the Ground Up

This independent conceptual rebrand is not affiliated with Butler Manufacturing. It modernizes the brand while honoring its legacy, reinforcing its leadership in pre-engineered metal building solutions. The refreshed identity strengthens messaging, enhances visual consistency, and positions Butler as the top choice for durable, high-performance structures.

Project Outcome

Conceptual Only

The brand direction was explored and developed conceptually, establishing an initial foundation and visually showcasing its potential.