It's Covered
Comprehensive brand identity transformation for a rapidly expanding insurance company.
We had the opportunity at BOLD Strategies to undertake a brand overhaul for a rapidly expanding insurance company. Our goal was to evoke emotion while seamlessly integrating their straightforward approach to insurance.
The client was seeking an updated brand identity that would remain recognizable, relatable, empathetic, yet still professional and, most importantly, trustworthy. We embraced this challenge and created something that not only reflected their company culture but also, quite simply, their name.
SERVICES PROVIDED
Branding
– Complete Overhaul
The ‘What Was’ of Their Branding.
BRANDING
Bringing ‘Covered’ to Life
The design strategy focuses on embodying “Covered” through protective and inclusive visuals. Key elements, like the logo and arch motifs, subtly frame and shelter subjects, reinforcing the brand’s promise. This cohesive approach makes the identity both memorable and meaningful.
Project Outcome
The client fully adopted the refreshed look across all company communications, embracing the change with enthusiasm. The new identity resonated with their team, creating a cohesive design that aligns seamlessly with their brand mission. The result is a strong, memorable presence that reflects the brand’s values.
Full Collaboration
This work was created will collaboration and leadership during my time with BOLD Strategies. While I was responsible for establishing the brand look & feel, I was not involved in the web design/build.